Pueblo Cigars was built on heritage. Not borrowed heritage, not invented heritage, but the kind that is earned through craft, patience, and deep respect for the ritual of cigar culture. My role was to translate that tradition into a visual identity and label system that feels as intentional as the tobacco itself.

Crafted exclusively for Village Cigar Company & Barbershop and blended by renowned master blender AJ Fernandez in Nicaragua, Pueblo Cigars represent proprietary blends made entirely by hand using premium long leaf fillers. Every detail of the product speaks to authenticity. The brand and packaging needed to do the same.

Cigar culture is ritual. It is time carved out of a busy life. It is craftsmanship respected, not rushed. The Pueblo Cigars brand was designed to radiate that same sense of care and permanence.

From proprietary Nicaraguan blends to Dominican expansions, from mild Connecticut to bold Maduro, the identity stands as a visual extension of the product’s integrity. It does not shout. It does not chase trends. It earns its place.

This is branding built the same way the cigars are made. By hand. With intention. With respect for tradition and a deep attention to detail that can be felt before the first draw.